Marketing Manager

The Marketing Manager will deliver effective marketing campaigns and will be based in our marketing and administration hub in North Oxford as well as being a regular visitor to the other sites. The maximum distance between sites is a 30-minute walk. You will be working with our regional marketing teams and have access to excellent support and professional development. You will line manage our Marketing and Communication Executive. You will be responsible for organising the activities within your team, allocating tasks, and ensuring there is appropriate marketing support available when it is required.

Main Responsibilities

• Leading, developing and successfully managing and implementing a cost effective, integrated marketing and communications plan which helps to achieve its recruitment targets and engages effectively with key
• stakeholders
• Driving initiatives and activities to grow enquiries and visits to the site including partnering with our global recruitment team to generate applications from the UK and abroad.
• Establishing and managing the annual marketing budget, ensuring monthly reporting, forecasting, and planning for the team on key marketing performance indicators
• Leading innovation in the marketing planning and activity to drive the pipeline for future recruitment
• Leading, managing and delivering the planning and creation of all marketing activity (including events, digital, social media, PR, email campaigns and print content for both UK and international)
• Measuring performance of both UK and international marketing activity against KPIs outlined in the marketing and communications plan and continuously optimising activities
• Reporting on the effectiveness of marketing activity Director of Marketing, and working closely with the UK Marketing Manager and colleagues on campaign optimisation
• Operating as a Marketing Business Partner
• Maintaining brand values, guidelines and the quality of communications and activity (external and internal) Identifying and capitalising on new marketing opportunities, implementing best practices and creating solutions for potential challenges
• Maintaining ownership of the website and leading on plans for optimisation and regular web updates
• Selecting outside agencies and managing these relationships
• Supporting internal stakeholders, Regional Managers and overseas partners with marketing activities by ensuring they have the collateral they need
• Undertaking continuous market research to ensure they remain competitive

Essential skills/qualities

• Excellent marketing strategic planning skills
• Excellent organisational and project management skills
• Strong interpersonal and stakeholder management skills
• Outstanding attention to detail and a high level of accuracy
• Flexibility and resilience - this is a fast moving, target driven, focused environment where priorities can change according to changes in recruitment patterns
• Excellent management skills motivating and leading marketing across the sites
• Digital marketing proficiency, including analysing data reports, social media management across a variety of channels, ability to create and run efficient paid advertising, efficient use of email marketing and social media tools
• Excellent campaign management skills
• Excellent copy writing, editing and grammar skills, with the ability to adapt style and create compelling messages accurately and effectively
• Excellent events management skills (including physical and online events)

Essential relevant experience and knowledge:

• Develop a marketing strategy, marketing plan and content plan
• Copy writing and editing
• Design using Adobe Creative Suite
• Advertising (creating both digital and print adverts and advertising plans)
• WordPress and analytics platforms such as Google Analytics
• Mailchimp email marketing campaigns
• Paid media and SEO
• Desirable
• PR experience
• Video editing
• Experience in Education sector preferred

Please note: Only candidates with the relevant skills and experience will be contacted regarding this position. If you do not hear back from us within 5 days you have unfortunately been unsuccessful in your application for this position, however we may contact you in the future to discuss other opportunities.

Please note:  That no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job