Product Marketing Executive

This job does not exist anymore.

Try running a new searchor browse our vacancies.

Or fill in the form below to receive job alerts.

2019-12-11 09:08:471970-01-01MP Resourcing
Job TypePermanentFull Time
AreaBicester, UKBicesterUKBicester
SectorMarketing & Digital
Start Date
AdvertiserColleen Ward
Job RefVR/01748
Job Views98

Working for the Area of Focus Business Manager, the main tasks include developing, planning and executing holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding, through a series of marketing elements that take the customer on a journey that brings them closer to the company. Key metrics would be around moving customers and potential customers through the Awareness, Interest, Desire, Action (AIDA) funnel and converting them into advocates for the business and loyal repeat customers in support of our sales teams and regional representatives.

Multi-Channel Campaigns

  • Owner of delivering multi-channel campaigns, responsible for driving the planning, execution and monitoring of multi-channel campaigns using elements such as social media, web pages, webinars, case studies, exhibitions, speaker events, adverts, email marketing etc
  • Responsible for developing campaigns with a clear customer journey that builds knowledge and understanding and ends with leads that we can action
  • Developing specific metrics for customer touch points that analyse how customers and potential customers move through the opportunity funnel
  • Work with channel managers to develop joint plans with regional channel partners to ensure successful delivery of local campaigns
  • Work with product management and technical authors to develop compelling content including blog and news items that is shared through a variety of marketing channels, selected to best reach and influence the target audience to meet the campaign objectives
  • Keep up to date with new ways of communicating complex technical messages

Public relations & media management

  • Identify potential advertising spaces (including web-adverts, magazine and journal adverts)
  • Organise advertising including purchasing, negotiating rates and deals. Liaise with staff who need to prepare advertising material to ensure deadlines are met
  • Write press releases, company profiles and other content for website, new product launches, print media and exhibitions
  • Build a rapport with publications and editors in order to negotiate the best possible advertisement rates and media packages, free technical articles as well as opportunities for inclusion in their social media channels
  • Work with the marketing communications specialist to ensure that campaigns are executed through our social media and web presence

Marketing metrics & reporting

  • Keep track and report on marketing budgets, so up-to-date information is available to the marketing manager. o Tracking and reporting on measurable objectives for marketing campaigns and online activities

Sales channel marketing

  • Inform and get buy-in from the representatives for joint marketing campaigns. Monitor execution of these joint plans


  • Create marketing material such as sales documentation, product videos and website copy, which articulate the benefits of our products, driving qualified leads and engage customers
  • Help the Business Manager develop marketing plans that deliver as part of the wider commercial plan and communicate these to the team
  • To assist the Business Manager in the delivery of projects
  • Carry out other administrative duties as required

Please note: Only candidates with the relevant skills and experience will be contacted regarding this position. If you do not hear back from us within 5 days you have unfortunately been unsuccessful in your application for this position, however we may contact you in the future to discuss other opportunities.

Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.

Job TypeClear
Sign in
Colleen Ward
Browse Colleen's jobs
Get in touch with Colleen
01235 330110
Similar Jobs
  • Marketing & Communications Coordinator
    UK, Bicester
    Up to £35,000

    My client, a global electrical manufacturer, are looking for a Marketing and Communications Coordinator to be responsible for collating and monitoring marketing and communication activities in the region. The successful candidate will plan and communicate at regular intervals to the wider team an...

  • Social Media and Marketing Executive
    UK, Didcot
    £25,000 to £30,000

    Job purpose
    Works closely with the VP, Sales and Marketing to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.


  • Studio Stylist
    UK, Abingdon
    £30,000 to £32,000

    Working for an extensive mail order, online, interior design and trade business with many thousands of customers throughout the UK and Globally 
    This role is a Full Time/ Permanent role based in our Abingdon Head Office.

    Accountabilities and responsibilities:

Email Me Jobs Like This
Subscribed to similar jobs notifications

Get in touch

Follow us

We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
SessionUsed to track your user session on our website.
Some recruitment software applications, such as applicant tracking systems, use cookies to track the source of job applications.
Job Indeed CTSJob Indeed CTS description
Apply Indeed CTS scriptApply Indeed CTS script description
Apply Indeed CTS noscriptApply Indeed CTS noscript description
Apply Google CTSApply Google CTS description

More Details